We Are Obsessed With This High-Street Brand And You Will Be Too
Not many know about Weekday, one of the little sisters of the H&M group. It’s a relatively new brand, that tries to take that scandi minimal look we love to the high-street, with some of the best prices on the market. The result are young and modern pieces, simple and very easy to pair with everything, without losing the trendy element. Their new initiative, a weekly print project named Zeitgeist, releases new t-shirts with designs reflecting on current events every week, with limited quantities. And they’re sold out every single time. They’ve got a few “in real life shops” (in fact, the 6th of April they’re opening a new one in Brussels) but their main selling point is their website. Keep scrolling to see our favorite pieces from the brand's latest collection.