What You Need To Know About Azzedine Alaïa
The heartbreaking news of Azzedine Alaïa passing away hit us on the 18th of November, 2017. Everyone in any way related to fashion industry – from well known designers to fashion buyers, were touched by this loss. The world has lost one of the brightest talents, but the importance of his work and the footprints that he has left for this industry will not be forgotten.
Started out as a dressmaker’s assistant, Azzedine Alaïa slowly but surely made his way to the very top fashion designers. Couturier, as he liked to call himself, moved to Paris in early 60’s to work in fashion design. At the early start of his career, he worked for to this day appreciated designers – Christian Dior, Guy Laroche, Thierry Mugler and then began to individually work for his first clients. By the 1980’s he had already produced his first collection, moved to larger premises, was voted as the Best Designer of The Year and since then, even the biggest fashion magazines at that time started to publicly support him.
Alaïa’s aesthetic was very new to the 80’s women. He took a different spin on how woman’s body should be portrayed and shown. Being surrounded by women all of his life, Alaïa perfectly understood how the female body worked, which parts needed to be emphasized and which looked better hidden to create the perfect model of a woman’s body. Although these days we prefer to beautify all types of bodies, Azzedine had a certain type on his mind – long legs, small waist, exaggerated curves and a hint of erotic. That was his vision of an absolute goddess, of a woman who was strong, independent and comfortable in her own skin.
The clothes that Alaïa has made are still being worn to this day. Not only that his most iconic pieces are still embellishing various of celebrities bodies today – Kim Kardashian, Naomi Campbell, Madonna, Behati Prinsloo and Janet Jackson are proudly representing his pieces, but the trends that this designer has set have never left. Since his 90‘s autumn/winter collection featuring only leopard print, this roaring pattern has been popular ever since. Showing off the wild side of a woman, a contrast between tight fit and the right amount of coverage, this collection has been stated as one of Alaïa‘s most iconic works.
To maintain the presence of Azzedine Alaïa and his talent, a major exhibition is going to be opened at the Design Museum in London. Following that, his first London boutique will be opened in the New Bond Street. We believe that the work of this man and his approach of the female power will be recognized and maintained for a while.